You can build your list simply by writing articles, whether you have
thought of it or not.
Quite simply, you write and submit your articles on your topic of expertise
or business nature to popular article directories where eZine publishers and
readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding,
if done right. In the real sense, you are actually proving your worth and
demonstrating your expertise about your business through the articles you
write.
So, how can this method in effect build your mailing list? The answer: the
resource box you attach to your articles. In your resource box (also known as
bio box), you include a brief detail about yourself and your business site
together with its URL.
It is strongly suggested that your resource box URL links to your mailing
list’s landing page where you can get your visitor’s name and email address,
which will in turn help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish
your articles together with your resource box for their readers and subscribers.
The wonderful result: viral marketing without effort on your part!
You can start by writing and submitting your articles to trusted article
submitter sites such as http://www.articlemarketer.com/11637.html
and begin your article marketing journey today.
Landing Page Success Tips
Also known as the “name squeeze page” or “lead capture page”,
you can build your mailing list by funneling all of your would-be subscribers
through the creation of a landing page. Not only do you do the work just once,
your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that
converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s
email address. I very much endorse this method of building your mailing list.
You can offer a special report or a sample of your paid product to your visitor
in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales letter. While you
are not necessarily making a hard sale or try to get someone to buy your product
upfront, being able to entice your visitors to give their details to you is just
as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important
disclaimers and terms, there shouldn’t be any other links on your landing
page.
Success Tip 4: Rub in the benefits of the freebie you are offering
more than a mere subscription to your newsletter. You should focus most of the
attention of the letter on encouraging your prospective visitor to download your
free offer. Later, you gently remind your prospect that he or she has nothing to
pay but just merely subscribe to your newsletter in exchange for the
freebie.
As a final reminder and conclusion, in order to build trust, you
can include your hand-written signature or a photo of yourself explaining where
you are coming from and how you can help your visitor through your free report
on offer.
Converting Every Web Page into Subscriber Snatching
Devices
If you own one-page sales letter business models or
content-based websites, you should turn every webpage possible into subscriber
snatching devices for you. The good news is that not only is this method extra
effective, it is just as extra effortless when it comes to applying the
concept.
Since visitors can come and leave without remembering your website
in the future (which is very likely to happen), you can still follow up with
your visitors easily by seeking their permission to opt into your mailing list
through your web pages – on autopilot!
You can create a pop up window to appear after your visitor
attempts to close the window or leaves your website, asking for your visitor’s
name and email address so that you can follow up with him or her in the near
future via subscribing to your mailing list for free.
This way, you can convert a big portion of your visitors into
subscribers, giving you a chance to follow up with them on other offers you may
have in the future.
Alternatively, you can insert an opt-in form within the spaces of
your web pages. This method is effective, especially if you are afraid of
Internet users who have pop up killers installed in their web browsers, set to
block any pop up windows.
In conclusion, turning every webpage you own into subscriber
snatching devices with little effort can be responsible for huge
subscriber-pulling results.
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